Designer reflectors – stylish, smart and safe – Smart in the dark

You probably know that it’s smart to be visible in traffic. Especially when it’s dark. In spite of this, a scarily small number of people actually use reflectors. Read more

At Smart in the dark, we want to change this – for your, my and everyone else’s sake. This is why we’ve created a collection of designer reflective products in Nordic patterns such as cloudberries, braids, mountain tops, Northern lights and lingonberries. The reflectors can be worn for work, parties and leisure.

They are designed to compliment your personal style – much the same as a beautiful piece of jewellery you wear wherever you go, whatever the season or time of day!
We care about your safety and want you to be visible in all situations. With reflectors from Smart in the dark, you can be seen in the dark from over 125 metres away. Being visible in the dark makes a huge difference. Be careful out there – you are valuable.


The story about founder Ann-Sofie

Ann-Sofie Hermansson founded Smart in the dark in 2011. The idea came to her one day when she noticed the lack of stylish reflectors for well-dressed women and men.

The reflectors available on the market were simply too yellow, too unsightly or too childish, and she was tired of having to choose between looking stylish or being safe. Ann-Sofie then decided to create a brighter future with stylish reflectors that you can wear proudly – for work, parties and leisure.


Join our journey

Smart in the dark

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Smart in the dark is stylish, smart and safe

Smart in the dark create designer reflectors and reflective accessories that keep you visible and safe in the dark. Everything from reflective hats and reflective bags to shawls and belts with reflective patterns, as well as reflective bands for your arms and legs. The quality is high, and you’ll be visible in the dark from over 125 metres away.

Smart in the dark makes it simple to be seen when you’re out in the dark. With our stylish designer reflectors, you can remain well-dressed and safe in all situations. We have reflectors from head to toe – reflective hats (one in cool cotton and one with a lovely fleece lining), reflective bags, reflective rucksacks, reflective belts, reflective shawls and reflective scarves. Choose the reflective accessories and reflective clothing that suit you and your lifestyle best. Shop online here at