She has covered fashion for more than 15 years and is today a recognised voice in TV and radio. Smart in the dark meets Swedish fashion expert Frida Zetterström to talk about urban reflective fashion, why design and innovation matter – and how reflection fashion can move from practical necessity to a natural fashion accessory. …
Are you searching for useful Christmas gifts that actually get used and don’t end up forgotten in a drawer? At Smart in the Dark, we’ve gathered our best Christmas gift ideas for the whole family – stylish, reflective and cleverly designed items that work all year round for everyday life, celebrations, and outdoor activities. Discover …
Staying safe after dark shouldn’t mean sacrificing style. A high visibility hat is the smartest way to ensure you’re seen—and look good while you’re at it. Whether you’re heading out for an evening run, cycling home from work, or walking the dog after sunset, a reflective hat helps you stay safe in any situation. At …
Bag charms have become one of the hottest accessory trends — spotted on the catwalk, across social media, and on city streets. As a personal touch, this stylish bag accessory reflects your personality and sense of fashion. At Smart in the Dark, we bring you stylish and functional reflective bag charms that not only decorate …
Getting kids to wear safety reflectors isn’t as hard as it used to be – especially now that there are so many fun and stylish options to choose from. The important thing is to pick high-quality reflectors that actually make a difference in the dark. At Smart in the Dark, we believe everyone should wear …
Taking the bike is a smart and environmentally friendly way to get around. Despite the fact that many bicycles are in traffic, far too few use reflective gear on their bicycle, according to a study by NTF (The Swedish National Society for Road Safety). A survey we did at Smart in the dark® showed that …
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