Our business concept is to offer designer reflectors for the well-dressed woman or man. Reflectors that help to ensure safe encounters in traffic between pedestrians, cyclists and motorists.
Our mission is to ensure safe encounters on the road and traffic safety thanks to designer reflective accessories.
Smart in the dark loves reflectors. Our passions are consideration, safety and design. With these values, we wish to provide safety for all road users. Take care of each other, as all of us are valuable.
Our vision is a brighter future for everyone on the road.