Category Archives: Blogg

She has covered fashion for more than 15 years and is today a recognised voice in TV and radio. Smart in the dark meets Swedish fashion expert Frida Zetterström to talk about urban reflective fashion, why design and innovation matter – and how reflection fashion can move from practical necessity to a natural fashion accessory. …

Staying safe after dark shouldn’t mean sacrificing style. A high visibility hat is the smartest way to ensure you’re seen—and look good while you’re at it. Whether you’re heading out for an evening run, cycling home from work, or walking the dog after sunset, a reflective hat helps you stay safe in any situation. At …

Bag charms have become one of the hottest accessory trends — spotted on the catwalk, across social media, and on city streets. As a personal touch, this stylish bag accessory reflects your personality and sense of fashion. At Smart in the Dark, we bring you stylish and functional reflective bag charms that not only decorate …

Getting kids to wear safety reflectors isn’t as hard as it used to be – especially now that there are so many fun and stylish options to choose from. The important thing is to pick high-quality reflectors that actually make a difference in the dark. At Smart in the Dark, we believe everyone should wear …

As autumn sets in, the dark evenings arrive earlier and earlier. During this time, it is especially important to consider how visible you are when out in traffic, and wearing reflective gear for walking during the darker hours of the day. It was also in autumn that the idea of Smart in the Dark was …

Running is a convenient way to start exercising regardless of your experience level. In addition to boosting your physical health, it gives you the opportunity to move outdoors and vary your training in different environments.  But once darkness falls, safety becomes more important than ever—and reflectors for running and headlamps should be a natural part …

Reflective clothing and accessories are a fantastic way to stay visible during dark evenings outdoors! Today’s reflective gear is designed with both style and safety in mind – giving you every reason to wear it year-round, no matter your activity. Reflective clothing helps you stay seen in traffic and comes in a variety of styles …

Taking the bike is a smart and environmentally friendly way to get around. Despite the fact that many bicycles are in traffic, far too few use reflective gear on their bicycle, according to a study by NTF (The Swedish National Society for Road Safety). A survey we did at Smart in the dark® showed that …

Today, we find ourselves spending time both in town and in the countryside. Many pedestrians, cyclists and joggers use smartphones to talk or listen to music. The risk of being involved in an accident increases, because we are distracted or completely lose two of our most important senses; vision and hearing. We therefore believe that …

Be Visible in Traffic – Stay Safe in the Dark It is crucial to remain visible in traffic during the darker hours of the day. In fact, without reflective items, a driver may not see you until you are only 25 meters away—far too short a distance for them to react and stop safely. By …