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Warm Reflective Fleece-Lined Children’s Hat
Reflective Cotton Children’s Hat for Spring and Autumn
Reflective Fleece-lined Children’s Hat - Emil in Lonneberga
Reflective Cotton Children’s Hat - Emil in Lonneberga
Designed reflectors for your safety
Did you know that 40% of all pedestrian-related car accidents occur in the dark, in urban areas? To help you feel safe and stay visible in traffic at all times, we’ve created and designed a collection of reflective accessories based on three simple words: visibility, safety, and style. Our aim is to make reflectors that you’ll want to wear—to a party, to work, and in your free time. Using reflectors is a simple, smart way to stay seen in traffic. Here, you can learn more about our approach to safety—plus pick up a few useful tips along the way!
Safety and reflectors
Safety is our guiding principle. By this, we mean that our mission is to ensure that everyone—young and old—can be seen in traffic. Yet, surprisingly few people in our elongated country use reflectors. Why, one might wonder, when it’s so easy to dress in a way that makes you visible?
For us, there’s no contradiction here; rather, the opposite. We work daily to persuade, communicate, educate—and design reflector products that everyone wants to use. Today, we’ve come a long way, but we’re far from finished.
Our goal is to become the world’s best in reflectors and safety. Join us!
Always wear a reflector on busy roads
Did you know that 40% of all pedestrian accidents occur in built-up areas? Despite this fact, most adults still lack reflectors. We’re good at protecting our children and dogs but forget about ourselves. Instead, we venture into the darkness believing that the nearest streetlamp will signal our presence to the driver. But just because you can see in the dark doesn’t mean you’re seen. It’s time to rethink.
Our reflectors become part of your outfit
To keep you safe in traffic, we’ve designed reflector products based on three simple words: Stylish, smart, and safe. Reflectors so smart and stylish that you’ll never want to be without them. They become part of your attire, and you’ll want to wear them during leisure, work, and parties.
In our collection, you’ll find several stylish reflector patterns with a Nordic theme. Learn more about our patterns and designs here.
How to be “Smart in the dark”
Think as you would when preparing for skiing or dressing for another outdoor activity. Perhaps not layering, but rather from top to bottom. Once you’ve put on your final garment—be it a coat, jacket, or possibly overtrousers—it’s time to adorn your head, neck, arms, preferably waist, and absolutely your lower legs with reflectors from Smart in the dark. Additionally, it might be a good idea to ensure your bag, stroller, or dog is also clearly visible.
Place reflectors on moving parts of the body
When you’re out in the dark, it’s crucial that reflectors are positioned correctly so that they catch the car’s headlights and you are quickly noticed by the driver. On highways, high beams are sometimes used, making the reflector visible regardless of its position on the body. However, on roads where high beams can’t be used, it’s best to place the reflector product below waist height, where the light is directed and can be reflected back.
Also, keep in mind that regular street lighting doesn’t make you more visible to the driver. This is because reflectors only reflect light in the same direction it came from—back up towards the streetlight’s lamp, which isn’t visible to the driver. Several reflector accessories are also better than a single reflector. Placement on legs and arms also provides movement effects, further enhancing the chance of being seen.
Dress smart with reflectors from Smart in the dark
Smart in the Dark’s reflectors make you visible from at least 125 meters away. Without reflective products, you’re only visible from 25 meters. To be truly visible, you should have at least one reflector on each side: one on the right and one on the left arm, plus preferably on both legs. It’s also important to place reflectors around your entire body in 360 degrees.
This way, no matter how you turn, there’s always an active reflector area facing the driver. Perhaps it’s not surprising that one of our most popular products is the reflector hat with its decorative reflector band all around. With it on your head, you’re always visible, everywhere.
CE-Marked and tested reflectors for long durability
Our reflectors are made from 3M Scotchlite ™, one of the safest and best reflector materials on the market. Many of our products are tested at RISE (Research Institutes of Sweden) and certified according to EN 13356 (personal reflectors) as well as CE-marked. A certification means that the material has been reviewed and tested to meet the requirements of a standard.
One example of this is that the reflector continues to reflect even if water comes on them. The reflector products are also tested to reflect light back to the headlights and not in all other directions. The material in Smart in the Dark’s reflector products is also approved for high-visibility clothing. This also means they can withstand washing.
With this said, we also want to emphasize that we really only have one goal in sight: TO SAVE LIVES. Or as we confidently say: We aim to become the world’s best in safety! Are you with us?
Tips to be well seen in traffic:
- Place reflectors on both the right and left sides
- Wear reflectors that make you visible from all directions.
- Place reflectors on moving parts like arms and legs.
- Use a CE-marked personal reflector of high quality
Worth knowing about reflectors:
- Choose High-Quality Reflectors
First and foremost, ensure that the reflectors meet current quality standards. If they’re CE-approved—as all our personal reflectors are—it will be indicated on the product and/or packaging. Reflectors and reflector materials are optical products, which should be handled gently. This preserves their optical protective effect longer. Certification is therefore a guarantee of its long-term durability as well as its quality and reflective ability.
Unfortunately, the market is flooded with cheap promotional reflectors without any markings, giving you false security. This also applies to reflectors sewn onto clothes. Even if you receive the reflector for free, always check that it’s quality-marked before using it.
- Replace Your Old Reflector Products
A reflector can last for several years, depending on quality. However, before each season, it’s important to check if they still provide you with sufficient protection. The simplest way to test an old reflector is to compare it with a new one. Hang both at eye level in a dark room and shine a flashlight on them from four meters away. If the old reflector emits less light than the new one, it’s time to replace it.
A safer world with Smart in the dark’s reflectors
We find ourselves in a new situation today when we’re outdoors both in the city and in rural areas. Many pedestrians, cyclists, and joggers also use smartphones when they’re out in traffic. The risk of an accident increases because we’re distracted or completely lose two of our most important senses; sight and hearing. We therefore believe that it’s even more important to use reflector accessories during all outdoor activities in the evening darkness. Reflectors save lives.
Police officer Tess, urges: Use reflectors, they can save your life!
Terese Lago is a Swedish police officer. She often goes out to visit schools and recreational centres to talk about what it’s like to work as a police officer, but her job also includes investigating and intervening, i.e. going on urgent cases to people who need help.
Four safety tips for reflectors
Nowadays, many people’s winter and autumn attire is lacking in reflectors. We give our children wearable reflectors but forget the reflectors on our own clothing. Instead, we go out in black winter clothes in the belief that the closest street light will signal our presence to motorists.
