Safety reflectors – stylish, smart and safe – Smart in the dark

You probably know that it’s smart to be visible in traffic. Especially when it’s dark. In spite of this, an alarmingly small number of people actually use safety reflectors. Read more

At Smart in the dark, we want to change this – for yours, mine and everyone else’s sake. This is why we’ve created a collection of designed reflective gear in Nordic patterns such as Cloudberries, Braids, Mountain top, Northern lights and Lingonberries. Safety reflectors that can be worn for work, parties and leisure.

Our reflective gear are designed to compliment your personal style – much the same as a beautiful piece of jewelry you wear wherever you go, whatever the season or time of day!

We care about your safety and want you to be visible in every situation. With reflectors from Smart in the dark, you can be seen in the dark from over 125 metres away. Being visible in the dark makes a huge difference. Be careful out there – you are valuable!

✔ Free shipping over 100 €

✔ Worldwide delivery

✔ 30 day right of return

Safety and reflectors is what we do best!

Safety is our guiding principle. By this, we mean that our mission is to ensure that everyone—young and old—can be seen in traffic. Yet, surprisingly few people in our elongated country use reflectors. Why, one might wonder, when it’s so easy to dress in a way that makes you visible?

For us, there’s no contradiction here; rather, the opposite. We work daily to persuade, communicate, educate—and design reflector products that everyone wants to use. Today, we’ve come a long way, but we’re far from finished. Our goal is to become the world’s best in reflectors and safety. Join us!

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stylish shawl with reflective pattern in black

Design and function go hand in hand

Our greatest wish is for everyone – young and old – to be visible in traffic. That’s why our mission is to develop innovative reflective products where design and function go hand in hand.

All our reflective products and accessories feature Nordic-inspired patterns – rooted in our culture and the beauty of our landscape. With patterns such as Cloudberry, Mountain top and Northern lights, we celebrate the Swedish nature and its beauty. Our motto is: Stylish, Smart, and Safe! These three words guide everything we design and produce. Smart in the dark is a stylish way to be seen!

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Smart in the dark is stylish, smart and safe

Smart in the dark creates designed reflectors that keep you visible and safe in the dark. Everything from reflective hats and reflective bags to reflective scarves and belts with reflective patterns. Even reflective bands for legs and arms. The quality of our reflectors is high and they keep you visible in the dark from over 125 meters away. Buying a safety reflector from Smart in the dark makes it easy to be seen outside when it is dark. With our designed and stylish reflectors, you’ll be well dressed and safe at all times. Here you can find reflectors from head to toe – reflective beanies, reflective headbands, reflective backpacks, reflective belts, reflective scarves and reflectors for dogs. Choose the reflective accessories that suit you and your lifestyle best.

Buy stylish reflectors online – Free shipping on orders over 100 €. Wearing reflectors can make a valuable difference. Take care of yourself and your loved ones!

Smart in the dark reflective gear