Reflective gear – stylish, smart and safe – Smart in the dark

You probably know that it’s smart to be visible in traffic. Especially when it’s dark. In spite of this, a scarily small number of people actually use reflective gear. Read more

At Smart in the dark, we want to change this – for yours, mine and everyone else’s sake. This is why we’ve created a collection of designer reflective gear in Nordic patterns such as Cloudberries, Braids, Mountain tops, Northern lights and Lingonberries. The reflective gear can be worn for work, parties and leisure.

Our reflective gear are designed to compliment your personal style – much the same as a beautiful piece of jewellery you wear wherever you go, whatever the season or time of day!

We care about your safety and want you to be visible in all situations. With reflectors from Smart in the dark, you can be seen in the dark from over 125 metres away. Being visible in the dark makes a huge difference. Be careful out there – you are valuable.