{"id":2917,"date":"2019-07-16T10:41:54","date_gmt":"2019-07-16T08:41:54","guid":{"rendered":"https:\/\/smartinthedark.com\/?page_id=2917"},"modified":"2021-10-06T09:25:38","modified_gmt":"2021-10-06T07:25:38","slug":"var-historie","status":"publish","type":"page","link":"https:\/\/smartinthedark.com\/no\/om-oss\/var-historie\/","title":{"rendered":"V\u00e5r historie"},"content":{"rendered":"\n<div class=\"row\" style=\"max-width:1200px\" id=\"row-252257449\">\n\n\n\t<div id=\"col-1113130609\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1736078101\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img loading=\"lazy\" decoding=\"async\" width=\"2332\" height=\"1749\" src=\"https:\/\/smartinthedark.com\/no\/wp-content\/uploads\/sites\/13\/2019\/08\/Gymbag-Ryggs\u00e4ck-med-reflex-Smart-in-the-dark-1.jpg\" class=\"bg attachment-original size-original\" alt=\"\" \/>                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1398137903\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark text-shadow-1\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h1 style=\"text-align: center;\"><span class=\"titel-head\" style=\"font-size: 115%;\" data-line-height=\"xs\"><strong>V\u00e5r historie<\/strong><\/span><\/h1>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1398137903 {\n  width: 98%;\n}\n#text-box-1398137903 .text-box-content {\n  font-size: 80%;\n}\n@media (min-width:550px) {\n  #text-box-1398137903 {\n    width: 60%;\n  }\n  #text-box-1398137903 .text-box-content {\n    font-size: 100%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1736078101 {\n  padding-top: 250px;\n}\n#banner-1736078101 .banner-bg img {\n  object-position: 36% 13%;\n}\n@media (min-width:550px) {\n  #banner-1736078101 {\n    padding-top: 600px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t<div id=\"gap-1312095654\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1312095654 {\n  padding-top: 40px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<nav class=\"breadcrumbs\"><a href=\"https:\/\/smartinthedark.com\/no\/\">Hjem<\/a> <span class=\"divider\">\/<\/span> <a href=\"https:\/\/smartinthedark.com\/no\/om-oss\">Om oss<\/a><span class=\"divider\">\/<\/span> V\u00e5r historie<\/nav>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div id=\"gap-1115512544\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1115512544 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row align-middle align-center\"  id=\"row-1196306511\">\n\n\n\t<div id=\"col-404829156\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<p style=\"font-weight: 400;\">I 2011 grunnla Ann-Sofie Hermansson Smart in the dark. Id\u00e9en kom da hun en dag oppdaget at det manglet vakre reflekser til den velkledde kvinnen og mannen. Refleksene som fans p\u00e5 markedet var helt enkelt for gula, for stygge eller for barnslige. Hun var lei av \u00e5 m\u00e5tte velge mellom \u00e5 v\u00e6re stilig eller trygg. Ann-Sofie bestemte seg da for \u00e5 skape en lysere fremtid med pene reflekser som man stolt ville b\u00e6re \u2013 til jobben, festen og p\u00e5 fritiden.&nbsp; &nbsp;<\/p>\n<p style=\"font-weight: 400;\">N\u00e5 var utfordringen \u00e5 realisere id\u00e9en om vakkert design og trygge reflekser. Den f\u00f8rste kolleksjonen ble lansert i 2014, Nordic Silver Collection. En spennende kolleksjon reflekstilbeh\u00f8r med nordiske m\u00f8nster. Responsen var over all forventning og en ny fase i foretaksutviklingen tok sted. Reflekskolleksjonen ble utviklet fra \u00e5 kun inneholde et belte til \u00e5 spre lys i m\u00f8rket p\u00e5 luer, vesker og annet tilbeh\u00f8r.<\/p>\n<p style=\"font-weight: 400;\">Siden start har lidenskapen alltid v\u00e6rt \u00e5 f\u00e5 mennesker til \u00e5 ta vare p\u00e5 seg selv og sine n\u00e6rmeste i trafikken. S\u00e5 v\u00e6r smart \u00e5 s\u00f8rg for at du vises i m\u00f8rket! <\/p>\n\t<div id=\"gap-272047014\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-272047014 {\n  padding-top: 42px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_474009583\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"615\" src=\"https:\/\/smartinthedark.com\/no\/wp-content\/uploads\/sites\/13\/2021\/10\/Ann-Sofie-profilbild-1024x617.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/smartinthedark.com\/no\/wp-content\/uploads\/sites\/13\/2021\/10\/Ann-Sofie-profilbild-1024x617.jpg 1024w, https:\/\/smartinthedark.com\/no\/wp-content\/uploads\/sites\/13\/2021\/10\/Ann-Sofie-profilbild-300x181.jpg 300w, https:\/\/smartinthedark.com\/no\/wp-content\/uploads\/sites\/13\/2021\/10\/Ann-Sofie-profilbild-768x462.jpg 768w, https:\/\/smartinthedark.com\/no\/wp-content\/uploads\/sites\/13\/2021\/10\/Ann-Sofie-profilbild-1536x925.jpg 1536w, https:\/\/smartinthedark.com\/no\/wp-content\/uploads\/sites\/13\/2021\/10\/Ann-Sofie-profilbild-510x307.jpg 510w, https:\/\/smartinthedark.com\/no\/wp-content\/uploads\/sites\/13\/2021\/10\/Ann-Sofie-profilbild.jpg 1920w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_474009583 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row align-middle\"  id=\"row-2050196761\">\n\n\n\t<div id=\"col-2073357652\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 140%; color: #cf5829;\"><em><i>&laquo;Det har v\u00e6rt en hard jobb. Det \u00e5 g\u00e5 fra id\u00e9 til et ferdig produkt tok dr\u00f8yt tre \u00e5r. \u00c5 f\u00f8rst f\u00e5 folk til \u00e5 tro p\u00e5 konseptet for s\u00e5 \u00e5 f\u00e5 til alle produktdetaljer. Det innebar flere reiser til fabrikker rundt om i Europa.\u00a0\u00a0<\/i><\/em><\/span><\/p>\n<p><span style=\"font-size: 140%; color: #cf5829;\"><em><i>Jeg ville virkelig ikke g\u00e5 p\u00e5 kompromiss med noe. Hverken design, funksjon eller kvalitet. Mine krav har v\u00e6rt h\u00f8ye og det har kostet. Men det har ogs\u00e5 v\u00e6rt verdt det. Jeg er kjempeforn\u00f8yd med produktene mine og i dag har jeg en bred produktlinje med CE-merkede kvalitetsreflekser som jeg er utrolig stolt av. <\/i><\/em><\/span><\/p>\n<p><span style=\"font-size: 140%; color: #cf5829;\"><em><i>Dessuten har jeg gjennom \u00e5rene f\u00e5tt mange forn\u00f8yde kunder som takket v\u00e6re mine reflekser g\u00e5r tryggere p\u00e5 byens gater.<\/i><\/em><\/span><\/i><\/em><em style=\"color: #cf5829; font-size: 140%;\">&laquo;<\/em><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 110%;\"><strong>Ann-Sofie Hermansson, gr\u00fcnder Smart in the dark<\/strong><\/span><\/p>\n\t<div id=\"gap-1423695423\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1423695423 {\n  padding-top: 40px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":2891,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"_trash_the_other_posts":false,"editor_notices":[],"footnotes":""},"class_list":["post-2917","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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