{"id":2917,"date":"2019-07-16T10:41:54","date_gmt":"2019-07-16T08:41:54","guid":{"rendered":"https:\/\/smartinthedark.com\/?page_id=2917"},"modified":"2021-10-06T09:27:02","modified_gmt":"2021-10-06T07:27:02","slug":"tarinamme","status":"publish","type":"page","link":"https:\/\/smartinthedark.com\/fi\/meista\/tarinamme\/","title":{"rendered":"Tarinamme"},"content":{"rendered":"\n<div class=\"row\" style=\"max-width:1200px\" id=\"row-82118276\">\n\n\n\t<div id=\"col-507799553\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1583216482\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img loading=\"lazy\" decoding=\"async\" width=\"2332\" height=\"1749\" src=\"https:\/\/smartinthedark.com\/fi\/wp-content\/uploads\/sites\/8\/2019\/08\/Gymbag-Ryggs\u00e4ck-med-reflex-Smart-in-the-dark-1.jpg\" class=\"bg attachment-original size-original\" alt=\"\" \/>                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-732860853\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark text-shadow-1\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h1 style=\"text-align: center;\"><span class=\"titel-head\" style=\"font-size: 115%;\" data-line-height=\"xs\"><strong>Tarinamme<\/strong><\/span><\/h1>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-732860853 {\n  width: 98%;\n}\n#text-box-732860853 .text-box-content {\n  font-size: 80%;\n}\n@media (min-width:550px) {\n  #text-box-732860853 {\n    width: 60%;\n  }\n  #text-box-732860853 .text-box-content {\n    font-size: 100%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1583216482 {\n  padding-top: 250px;\n}\n#banner-1583216482 .banner-bg img {\n  object-position: 36% 13%;\n}\n@media (min-width:550px) {\n  #banner-1583216482 {\n    padding-top: 600px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t<div id=\"gap-586844030\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-586844030 {\n  padding-top: 40px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<nav class=\"breadcrumbs\"><a href=\"https:\/\/smartinthedark.com\/fi\">Koti<\/a> <span class=\"divider\">\/<\/span> <a href=\"https:\/\/smartinthedark.com\/fi\/meista\/\">Meist\u00e4<\/a><span class=\"divider\">\/<\/span> Tarinamme<\/nav>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div id=\"gap-487546827\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-487546827 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row align-middle align-center\"  id=\"row-648222402\">\n\n\n\t<div id=\"col-1310223586\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<p>Vuonna 2011 Ann-Sofie Hermansson perusti Smart in the darkin. H\u00e4n sai idean er\u00e4\u00e4n\u00e4 p\u00e4iv\u00e4n\u00e4 huomatessaan, ett\u00e4 tyylitietoisille naisille ja miehille ei ollut kauniita heijastimia. Markkinoilla olevat heijastimet olivat yksinkertaisesti liian keltaisia, rumia tai lapsellisia. Ja h\u00e4n kyll\u00e4styi jouduttuaan valitsemaan tyylikkyyden ja turvallisuuden v\u00e4lill\u00e4. Ann-Sofie p\u00e4\u00e4tti silloin luoda valoisamman tulevaisuuden kauniilla heijastimilla, joita voisi kantaa ylpeydell\u00e4 \u2013 t\u00f6iss\u00e4, juhlissa ja vapaalla.<\/p>\n<p style=\"font-weight: 400;\">Haasteena oli toteuttaa idea kauniisti suunnitelluista ja turvallisista heijastimista. Vuonna 2014 lanseerattiin ensimm\u00e4inen mallisto, Nordic Silver Collection, j\u00e4nnitt\u00e4v\u00e4 mallisto heijastinasusteita pohjoismaisilla aiheilla. Vastaanotto yll\u00e4tti odotukset, ja yrityskehityksess\u00e4 otettiin uusi vaihe. Heijastinmallistoa kehitettiin levitt\u00e4m\u00e4\u00e4n valoa pimeyteen vy\u00f6n lis\u00e4ksi my\u00f6s pipoissa, laukuissa ja muissa asusteissa. <\/p>\n<p style=\"font-weight: 400;\">Alusta alkaen intohimona on ollut saada ihmiset huolehtimaan itsest\u00e4\u00e4n ja l\u00e4heisist\u00e4\u00e4n liikenteess\u00e4. Joten ole fiksu ja huolehdi, ett\u00e4 n\u00e4yt pime\u00e4ss\u00e4! <\/p>\n\t<div id=\"gap-526657960\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-526657960 {\n  padding-top: 42px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_721383472\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"615\" src=\"https:\/\/smartinthedark.com\/fi\/wp-content\/uploads\/sites\/8\/2021\/10\/Ann-Sofie-profilbild-1024x617.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/smartinthedark.com\/fi\/wp-content\/uploads\/sites\/8\/2021\/10\/Ann-Sofie-profilbild-1024x617.jpg 1024w, https:\/\/smartinthedark.com\/fi\/wp-content\/uploads\/sites\/8\/2021\/10\/Ann-Sofie-profilbild-300x181.jpg 300w, https:\/\/smartinthedark.com\/fi\/wp-content\/uploads\/sites\/8\/2021\/10\/Ann-Sofie-profilbild-768x462.jpg 768w, https:\/\/smartinthedark.com\/fi\/wp-content\/uploads\/sites\/8\/2021\/10\/Ann-Sofie-profilbild-1536x925.jpg 1536w, https:\/\/smartinthedark.com\/fi\/wp-content\/uploads\/sites\/8\/2021\/10\/Ann-Sofie-profilbild-510x307.jpg 510w, https:\/\/smartinthedark.com\/fi\/wp-content\/uploads\/sites\/8\/2021\/10\/Ann-Sofie-profilbild.jpg 1920w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_721383472 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row align-middle\"  id=\"row-858897299\">\n\n\n\t<div id=\"col-1231442352\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 140%; color: #cf5829;\"><em>&#8220;<i>T\u00e4m\u00e4 on ollut kovan ty\u00f6n takana. Ideasta valmiiseen tuotteeseen kesti noin kolme vuotta. Ensin piti saada muut uskomaan konseptiini ja sitten saada kaikki tuoteyksityiskohdat. T\u00e4m\u00e4 on tarkoittanut useita matkoja tehtaisiin ymp\u00e4ri Eurooppaa.&#8221;<\/i><\/em><\/span><\/p>\n<p>En miss\u00e4\u00e4n nimess\u00e4 halunnut vaarantaa mit\u00e4\u00e4n. En designia, tarkoitusta tai laatua. Vaatimukseni olivat korkeita, ja se on vaatinut veronsa, mutta se on my\u00f6s ollut sen arvoista. Olen eritt\u00e4in tyytyv\u00e4inen tuotteisiini, ja nyky\u00e4\u00e4n minulla on laaja tuotantolinja CE-merkittyj\u00e4 laatuheijastimia, joista olen \u00e4\u00e4rett\u00f6m\u00e4n ylpe\u00e4.<\/p>\n<p>Sen lis\u00e4ksi olen vuosien varrella saanut monia tyytyv\u00e4isi\u00e4 asiakkaita, jotka tekev\u00e4t heijastimieni ansiosta kaupungin kaduista turvallisempia.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 110%;\"><strong>Ann-Sofie Hermansson, perustaja, Smart in the dark<\/strong><\/span><\/p>\n\t<div id=\"gap-1850620580\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1850620580 {\n  padding-top: 40px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":2891,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"_trash_the_other_posts":false,"editor_notices":[],"footnotes":""},"class_list":["post-2917","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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