{"id":2917,"date":"2019-07-16T10:41:54","date_gmt":"2019-07-16T08:41:54","guid":{"rendered":"https:\/\/smartinthedark.com\/?page_id=2917"},"modified":"2021-10-06T09:24:33","modified_gmt":"2021-10-06T07:24:33","slug":"vores-historie","status":"publish","type":"page","link":"https:\/\/smartinthedark.com\/dk\/om-os\/vores-historie\/","title":{"rendered":"Vores historie"},"content":{"rendered":"\n<div class=\"row\" style=\"max-width:1200px\" id=\"row-2120160465\">\n\n\n\t<div id=\"col-566008300\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1552448211\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/smartinthedark.com\/dk\/wp-content\/uploads\/sites\/7\/2019\/06\/Gymbag-Ryggs\u00e4ck-med-reflex-Smart-in-the-dark-1.jpg\" class=\"bg attachment-original size-original\" alt=\"\" \/>                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-476052093\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark text-shadow-1\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h1 style=\"text-align: center;\"><span class=\"titel-head\" style=\"font-size: 115%;\" data-line-height=\"xs\"><strong>Vores historie<\/strong><\/span><\/h1>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-476052093 {\n  width: 98%;\n}\n#text-box-476052093 .text-box-content {\n  font-size: 80%;\n}\n@media (min-width:550px) {\n  #text-box-476052093 {\n    width: 60%;\n  }\n  #text-box-476052093 .text-box-content {\n    font-size: 100%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1552448211 {\n  padding-top: 250px;\n}\n#banner-1552448211 .banner-bg img {\n  object-position: 36% 13%;\n}\n@media (min-width:550px) {\n  #banner-1552448211 {\n    padding-top: 600px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t<div id=\"gap-315583421\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-315583421 {\n  padding-top: 40px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<nav class=\"breadcrumbs\"><a href=\"https:\/\/smartinthedark.com\/dk\/\">Hjem<\/a> <span class=\"divider\">\/<\/span> <a href=\"https:\/\/smartinthedark.com\/dk\/om-os\/\">Om os<\/a><span class=\"divider\">\/<\/span> Vores historie<\/nav>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div id=\"gap-2002399077\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2002399077 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row align-middle align-center\"  id=\"row-1350037433\">\n\n\n\t<div id=\"col-759748303\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<p style=\"font-weight: 400;\">I 2011 skulle Ann-Sofie Hermansson, grundl\u00e6gger af Smart in the dark, til at bygge videre p\u00e5 sin forretningsid\u00e9, der blev f\u00f8dt en m\u00f8rk aften i november: At udvikle og designe stilfulde og sikre refleks tilbeh\u00f8r, som folk vil have p\u00e5.<\/p>\n<p style=\"font-weight: 400;\">Reflekserne, som var p\u00e5 markedet var simpelthen for gule eller for barnlige. Og hun var tr\u00e6t af at blive tvunget til at v\u00e6lge mellem at v\u00e6re stilig eller sikker. Ann-Sofie besluttede derefter at skabe en lysere fremtid med stilfulde reflekser, som man gerne ville tage p\u00e5 &#8211; til arbejde, til fest og i fritiden. Bag hvert et produkt i sortimentet er der en innovativ id\u00e9, der er baseret p\u00e5 tre enkle ord synlighed, sikkerhed og stilfuldhed.<\/p>\n<p style=\"font-weight: 400;\">Nu var udfordringen blot at realisere ideen om at kombinere flot design og sikre reflekser. I 2014 blev den f\u00f8rste kollektion lanceret, Nordic Silver Collection. En sp\u00e6ndende kollektion af reflekstilbeh\u00f8r med nordiske m\u00f8nstre. Den positive respons var langt over forventning og en ny fase i virksomhedsudviklingen begyndte. Reflekskollektionen udviklede sig fra kun at v\u00e6re et enkelt b\u00e6lte,  til nu ogs\u00e5 at have huer, tasker og andet tilbeh\u00f8r, der kan sprede lys i m\u00f8rket.<\/p>\n<p style=\"font-weight: 400;\">Siden begyndelsen har det v\u00e6ret virksomhedens passion at f\u00e5 folk til at passe p\u00e5 sig selv og sine k\u00e6re i trafikken. S\u00e5 v\u00e6r smart og s\u00f8rg for at v\u00e6re synlig i m\u00f8rket!<\/p>\n<div class=\"row\"  id=\"row-581685304\">\n\n\n\t<div id=\"col-1168472896\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-1645806862\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1645806862 {\n  padding-top: 42px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1694857461\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"615\" src=\"https:\/\/smartinthedark.com\/dk\/wp-content\/uploads\/sites\/7\/2021\/10\/Ann-Sofie-profilbild-1024x617.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/smartinthedark.com\/dk\/wp-content\/uploads\/sites\/7\/2021\/10\/Ann-Sofie-profilbild-1024x617.jpg 1024w, https:\/\/smartinthedark.com\/dk\/wp-content\/uploads\/sites\/7\/2021\/10\/Ann-Sofie-profilbild-300x181.jpg 300w, https:\/\/smartinthedark.com\/dk\/wp-content\/uploads\/sites\/7\/2021\/10\/Ann-Sofie-profilbild-768x462.jpg 768w, https:\/\/smartinthedark.com\/dk\/wp-content\/uploads\/sites\/7\/2021\/10\/Ann-Sofie-profilbild-1536x925.jpg 1536w, https:\/\/smartinthedark.com\/dk\/wp-content\/uploads\/sites\/7\/2021\/10\/Ann-Sofie-profilbild-510x307.jpg 510w, https:\/\/smartinthedark.com\/dk\/wp-content\/uploads\/sites\/7\/2021\/10\/Ann-Sofie-profilbild.jpg 1920w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1694857461 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_126220467\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_126220467 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row align-middle\"  id=\"row-422773236\">\n\n\n\t<div id=\"col-380668800\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 140%; color: #cf5829;\"><em>&#8220;<i>Det har kr\u00e6vet h\u00e5rdt arbejde. At g\u00e5 fra at have en id\u00e9 til et f\u00e6rdigt produkt tog lidt mere end tre \u00e5r. Fra f\u00f8rst at f\u00e5 folk til at tro p\u00e5 mit koncept til derefter at lykkes med alle produktdetaljer. Det indebar flere rejser til fabrikker rundt i Europa. &nbsp;<\/i><\/em><\/span><\/p>\n<p><span style=\"font-size: 140%; color: #cf5829;\"><em><i>Jeg ville ikke g\u00e5 p\u00e5 kompromis med noget. Hverken design, funktionalitet eller kvalitet. Mine krav har v\u00e6ret h\u00f8je, og det har kostet. Men det har ogs\u00e5 v\u00e6ret det hele v\u00e6rd. Jeg er super tilfreds med mine produkter, og i dag har jeg et bredt produktsortiment med CE-m\u00e6rkede kvalitetsreflekser, som jeg er ekstremt stolt af.<br \/>\n<\/i><\/em><\/span><\/p>\n<p><span style=\"font-size: 140%; color: #cf5829;\"><em><i>Desuden har jeg gennem \u00e5rene haft mange glade kunder, som takket v\u00e6re mine reflekser, nu kan g\u00e5 sikkert rundt i byens gader.<\/i><\/em><\/span><em style=\"color: #cf5829; font-size: 140%;\">&#8220;<\/em><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 110%;\"><strong>Ann-Sofie Hermansson, , grundl\u00e6gger Smart in the dark<\/strong><\/span><\/p>\n\t<div id=\"gap-2083716829\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2083716829 {\n  padding-top: 40px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":2891,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"_trash_the_other_posts":false,"editor_notices":[],"footnotes":""},"class_list":["post-2917","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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